The Packaging Stands Out Among All Masala Brands.

Assal Gharguti Masale.

Lajij is a brand that makes authentic Indian spice blends from high-
grade whole spices. The brief was to redesign the packaging into a
mass premium product that can stand out among all the available
masala brands in India. Each package was also required to be region-
specific and have a strong category (Masala / Spices) association.

CLIENT
Khanna Gruha Udyog

WHAT WE DID
Visual Identity, Packaging Designs.

<