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The Packaging Stands Out Among All Masala Brands.

Assal Gharguti Masale.

Lajij is a brand that makes authentic Indian spice blends from high-
grade whole spices. The brief was to redesign the packaging into a
mass premium product that can stand out among all the available
masala brands in India. Each package was also required to be region-
specific and have a strong category (Masala / Spices) association.

Khanna Gruha Udyog

Visual Identity, Packaging Designs.